Founded and created by Kimberly in 2012, is a website, brand, and online resource. An exploration of astrological archetypes, zodiac fashion and beauty, as well the lunar cycle, planetary transits and more, the site aims to introduce astrology to audiences through a fresh, aesthetically pleasing lens.

Its primary purpose is to present and discuss the style of the star signs, maintaining the ethos "less is more", moving away from consumerism, passing trends and buying seasonally, and instead encouraging its audience to identify their unique, signature style that's timeless

The site has a strong, consistent readership worldwide, with 1,5 million page views in 2019, 1,9 million in 2020, and over 3 million in 2021.

Visit to see more and email [email protected] to collaborate or contribute.